Content calendars are the bread and butter for social media marketers, and they make the job a lot easier!

As someone starting their own freelance marketing service, I have found inspiration through those who have been where I am now. It can get overwhelming sometimes; college and research can only take you so far, so it's helpful to find information wherever you can.

Identifying your target audience can seem a little overwhelming. Some business owners state that they want to market to everyone, using the logic that if they cast a wide net, they will have a higher return on investment (ROI). Unfortunately, this tactic, although seemingly “full-proof”, can do more harm than good.